Skip to main content
Question

Specific marketing campaign as source of Customer/lead

  • May 8, 2024
  • 5 replies
  • 132 views

Forum|alt.badge.img+1
  • Do Gooder (Customer)
  • 2 replies

We would like to measure the success of specific marketing campaigns. Therefore, we require more detailed information like the source. It would be even ideal to generate a marketing campaign and directly enter leads out of this campaign.

 

Do you have any experience or solution for that? How do you handle that today? 

5 replies

anbouk
Superhero
Forum|alt.badge.img+16
  • Superhero
  • 225 replies
  • May 8, 2024

Jochen,

We, at IFS, use IFS Cloud, so know exactly what you want.

However, we ended up adding some custom fields so that we could report on the success of different campaigns as per below…

Regards,

Antony


Forum|alt.badge.img+1
  • Author
  • Do Gooder (Customer)
  • 2 replies
  • May 8, 2024

Thank you - 1st part of the question is answered. A custom field looks fine for me.

 

Would you also be able to provide also an answer for the 2nd part to create a Lead directly out of a campaign? 


anbouk
Superhero
Forum|alt.badge.img+16
  • Superhero
  • 225 replies
  • May 8, 2024

Sure, this is standard functionality from the activity section on an action as per screenshot below….

Regards,

Antony


Forum|alt.badge.img+1
  • Author
  • Do Gooder (Customer)
  • 2 replies
  • May 8, 2024

Great to see - I will inform our IFS consultant to have a deeper look into that and make this “New Lead” available on the campaign 


Forum|alt.badge.img+1
  • 1 reply
  • May 13, 2024

Jochen,

We, at IFS, use IFS Cloud, so know exactly what you want.

However, we ended up adding some custom fields so that we could report on the success of different campaigns as per below…

Regards,

Antony

 

Hi Anthony, 

How do you trace Business Opportunities to specific Marketing Campaigns? 

 

Thanks!